The gaming market
Expansive growth in the online sports betting and eGaming segments
The global online sports betting and gaming market is continuing to boom. The growth of the entire online sector has been more than impressive: In 2010, the global revenues of online gaming and betting amounted to about
USD 30.3bn. By the end of 2018, the market could nearly double in size to
USD 59.1bn. According to reliable forecasts, the market is expected to grow by a compound annual growth rate of 10.6% between 2015 and 2018. The largest online gaming markets are currently in Europe and Asia. Experts predict that Europe will maintain contributing the largest share to global growth. Given the attractive offering and the broad-based acceptance of e-commerce, this trend will continue and thus help the gambling sector – which does not depend on the state of the economy – on its way to further sustained growth in the years to come.
The largest online markets in Europe
According to a study by H2 Gambling Capital (the leading supplier of gaming statistics and reports), the European betting and gaming sector generated a total GGR (gross gaming revenue) of
EUR 14.4bn in 2012, which represents a global market share of 53.7%. Sports betting, casino, poker and as well lotteries are the European customers' favourite products.
Germany, the UK and Italy are the largest online gaming markets in Europe. As the prosperous German economy is by far the most powerful in Europe and its gambling market is still at an early stage of development, the German market has relatively great potential. Although the well-established markets in the UK and Italy have a long tradition in betting and gaming, the compound annual growth rates are still considerable.
Mobile gaming as driver of growth
The so-called mobile GGR, which represents the GGR share from the global mobile device gambling and betting market of all interactive online gambling, is estimated to increase from 18% in 2012 to nearly 44% in 2018 due to an ongoing growth in smartphone and tablets penetration. Around 5% of total gambling and betting revenues will be generated via mobile devices. Some experts believe that mobile products provide the opportunity to compete even stronger with existing betting shops. Furthermore, it is possible to attract totally new types of customers.
Europe is in liberalisation fever
The sector has had a tumultuous year. The topic of gaming was on virtually everyone's lips as more and more European countries recognised the opportunities associated with a liberalisation of the market.
bet-at-home.com assumes that all EU member states will adopt a national regulation. The company has long laid the groundwork for licence applications in the relevant markets, in order to establish further legal certainty. By obtaining the Italian licence in November 2011,
bet-at-home.com proved that it is ideally prepared for the opening of the markets. In December 2012 the Ministry of the Interior for Schleswig Holstein issued the company a licence for providing and marketing sports betting and casino. In addition, the gaming provider received a licence in October 2014 from the Gambling Commission in order to operate and market online sports betting and online casino games in Great Britain. Since August 2015,
bet-at-home.com has had a sports betting licence in Ireland.