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The gaming market

Expansive growth in the online sports betting and eGaming segments

The global online sports betting and gaming market is continuing to boom. The growth of the entire online sector has been more than impressive: In 2010, the global revenues of online gaming and betting amounted to about EUR 21.1bn. By the end of 2023, the market could nearly triple in size to EUR 64.5bn. According to reliable forecasts, the market is expected to grow by a compound annual growth rate of 7.0% between 2018 and 2023. The largest online gaming markets are currently in Europe and Asia. Experts predict that Europe will maintain contributing the largest share to global growth. Given the attractive offering and the broad-based acceptance of e-commerce, this trend will continue and thus help the gambling sector – which does not depend on the state of the economy – on its way to further sustained growth in the years to come.

The largest online markets in Europe

According to a study by H2 Gambling Capital (the leading supplier of gaming statistics and reports), the European betting and gaming sector generated a total GGR (gross gaming revenue) of EUR 20.5bn in 2017, which represents a global market share of 49.0%. Sports betting, casino, poker and as well lotteries are the European customers' favourite products.

Germany, the UK and France are the largest online gaming markets in Europe. As the prosperous German economy is by far the most powerful in Europe and its gambling market is still at an early stage of development, the German market has relatively great potential. Although the well-established market in the UK has a long tradition in betting and gaming, the compound annual growth rate is still considerable.

Mobile gaming as driver of growth

The so-called mobile GGR, which represents the GGR share from the global mobile device gambling and betting market of all interactive online gambling, is estimated to increase from 35% in 2017 to nearly 50% in 2023 due to an ongoing growth in smartphone and tablets penetration. Around 7.5% of total gambling and betting revenues will be generated via mobile devices. Some experts believe that mobile products provide the opportunity to compete even stronger with existing betting shops. Furthermore, it is possible to attract totally new types of customers.

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